Marketing Immersion Camp

September 16-17, 2019
Denver, CO

About The Event

This interactive workshop will teach you how to rise above the digital noise and attract more clients. Learn how to clarify your message in a way that attracts leads and gives you an advantage over competitors. You'll work with small groups and a marketing mentor to implement your messaging into your online presence.  

Attendees will walk away with a professionally filmed marketing video and a marketing plan to help them start generating leads and build their online marketing presence.

The Speakers

nicole nixon
Nicole Nixon
Marketing Director
rachel
Rachel Giblin
Digital Marketing Manager
Terry Nichols
Terry Nichols
Webmaster
Valerie Peterson
Valerie Peterson
Chief Executive Officer

Small groups: Get relevant and expert feedback from an experienced marketer who will be paired with your small group. Have questions or want to know if you’re doing it right? Your marketing mentor will offer personalized attention and creative solutions during the small group breakout sessions so you get immediate and personalized feedback.

Sunday Funday Meet-up: What better way to kickoff the event than partaking in one of Denver’s favorite pastimes—sipping and sampling craft beers. Meet us at Wynkoop Brewing Company, Colorado's oldest brewpub, and enjoy brews and bites while you mingle with fellow attendees, presenters, and the ElderCounsel team before the camp begins.

Day 1: Monday, September 16, 2019

09:00
-
10:00
Rise Above The Noise: Clarifying Your Message
People don’t purchase products and services that are the “best.” They choose products and services that they understand and trust. The problem isn’t with your services, but your message. This session will help you clarify your messaging to connect, attract, and retain more clients.
10:00
-
10:30
Small Group Breakout
Take what you just learned in the previous session to create and share messaging, get feedback from fellow attendees and your group’s marketing mentor.
10:30
-
10:45
Break
10:45
-
11:30
Your Online Presence is Talking About You
Social media not getting engagement? Emails not being opened? A website that gets no inbound leads? Is your online presence costing you more revenue than it’s generating? Communicating your message in a clear and concise way is the key to successful inbound marketing. During this session we will look at the messaging we created earlier in the day and how to effectively implement it to create an online presence that generates new clients and more revenue.
11:30
-
12:00
Small Group Breakout
Audit, review, and implement strategies with your small group and marketing mentor.
12:00
-
01:30
Lunch
01:30
-
02:30
Websites That Work For You
Panel Discussion with Terry Nichols, Rachel Giblin, and Nicole Nixon
How many leads does your website generate for you each month? How many of those turn into sales? How much is it costing you to have a website that doesn’t get any responses? Look at real-life examples, listen as ElderCounsel’s resident marketing team debunks common myths, how to implement your messaging to attract clients, SEO not-so-secret-secrets, and the three things you can do right now to improve your website.
02:30
-
03:00
Small Group Breakout
Get one-on-one feedback from your marketing mentor to help you learn how to creatively implement your messaging on your website and answer questions.
03:00
-
03:15
Break
03:15
-
04:00
Social Media RSVP: Do I Need To Be Here?
Presenters: Rachel Giblin and Nicole Nixon
Spoiler alert: Yes, you should be on social media, but you might not know where, how, why or what you should be doing. Learn where to shift your focus and how to communicate effectively on social media. You’ll leave confident that you’re on the right platforms while doing and saying the right things to connect with more potential clients.
04:00
-
04:30
Small Group Breakout
04:30
-
05:00
Wrap-Up
Interactive share of the day, lessons learned, questions, etc
05:00
-
06:00
Happy Hour Reception

Day 2: Tuesday, September 17, 2019

09:00
-
09:30
Recap
09:30
-
11:45
Video Marketing
professional-videographer---iconpsdPresenters: Nicole Nixon and Rachel Giblin
Work on scripts with your small group and film a video with a professional videographer. Final videos will be delivered following the event for you to use in your marketing plan.
11:45
-
01:00
Lunch
01:00
-
02:00
Client Experience: Your Retention and Referral Catalyst
Panel Discussion with Valerie Peterson, Lori Pulvermacher, and Nicole Nixon
You’ve got the client, now what? From scheduling appointments to automating reminders, video conferencing to maintenance plans and more, this session will show you how to create a comprehensive client experience that not only retains clients but generates referrals.
02:00
-
02:15
Break
02:15
-
03:15
Making It Happen
We’ve clarified your message and learned how to implement it in your marketing plan. Next we take a deeper dive into creating strategies that work for your business so you can start seeing real results in your marketing.
03:15
-
3:45
Small Group Breakout
Work on strategy and implementation with your small group and get feedback from your marketing mentor.
03:45
-
04:00
Break
04:00
-
05:00
Wrap-Up
Interactive share of the day, lessons learned, and questions.

Marketing Immersion Camp

September 16-17, 2019 in Denver, CO

Event Location: Denver Place, 999 18th Street, Denver, CO 80202

Denver Accommodation & Activity Recommendations

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