The Next Frontier

Artificial Intelligence and the New Digital Landscape of
Elder Law and the Elder Care Industry

Denver, CO

or Via Live Webcast

April 11-12

2019

7 Speakers

+ a robot

The Agenda  •  April 11-12, 2019

This cutting-edge program will both excite you and equip you to deal with this “new frontier” of elder law and elder care. During day one, we’ll cover everything from new technologies to improve the lives of your clients to handling the transfer of cryptocurrency. Then, we'll bring it all together with a hands-on video marketing event the morning of day two. You’ll learn new ways to get clients and will receive individualized marketing help from our team of experts.

→ Download Printer-Friendly Agenda ←

Discounted tuition available for same firm registrations.
Contact us to receive 50% off additional staff from your office.

Welcome

Welcome and opening remarks regarding the future of elder law and how artificial intelligence, cryptocurrency and what the new digital landscape might look like in the years to come.

Valerie Peterson, J.D., CEO, ElderCounsel Thursday, 1:00 - 1:15 p.m.

The Phone Has Stopped Ringing, Now What?

In 2004, more than 90% of households had an operational landline. Now it’s significantly less than 50%. Smartphones have effectively replaced landlines, but not everyone is using them to talk. In fact, studies show most people prefer social media and mobile messaging over calls and emails. Has your law practice responded to these changes? During this session you will do a “communication check up” to determine how effective your communication strategies are, while learning more effective ways to allow clients and referral sources to interact with you, resulting in more clients and more revenue.

Louis Pierro, J.D. and Valerie Peterson, J.D. Thursday, 1:15 - 2:15 p.m.

Your Clients Are Investing in Cryptocurrency – Are You Prepared to Help Them Plan with It?

Recent data shows the 55 and older group is more heavily invested in cryptocurrency than their younger counterparts. Cryptocurrency isn’t like any other type of asset your client may own. Understanding how cryptocurrency is owned, how it can be transferred, and how to inherit are a must, as failing to understand this new type of currency can result in a loss of wealth that cannot be recovered. During this session you’ll learn how to handle the transfer of cryptocurrency, and the opportunities to set yourself apart as a professional who is knowledgeable in this area.

Matthew T. McClintock, J.D., TEP Thursday, 2:30 - 3:30 p.m.

How to Expand Your Practice and Profits with Existing Technology

Technology is and will continue to play a fascinating role in senior living and care. Bracelets that monitor the movement of a dementia patient and notify medical staff and family, implants that send vital signs directly to a health care provider and apps that alert caregivers of important health and financial changes are available now. These items as part of the "Internet of Things" can help round out your business and make your services more valuable to clients. Think of technology as a partner for life care planning services that can give your practice an edge and new revenue stream.

Panel includes:
Louis Pierro, J.D., Founder of EverHome Care Advisors and Pierro Law Group, LLC
Jason Grant, Chief Information Officer of Call9

Panel discussion Thursday, 3:45 - 5:00 p.m.

Marketing Gut Check: An Interactive Look at Your Efforts and How to Find the Hidden Wins

Are your marketing efforts helping you win big? We’ll look at your current efforts to gauge how well your marketing is working for you and not against you. Learn how to navigate the digital kingdom and use technology to create simple and effective marketing and what to say “no” to. This session will take a closer look at video, social media and online search.

Nicole Nixon Friday, 8:30 - 9:00 a.m.

The Robot Caring for Your Mom: The Future of Elder Care

Meet Ryan, the companion robot developed by Prof. Mahoor and his team at the University of Denver. Ryan can read people’s emotions – an empathic robot who can read facial expressions and respond, providing social and emotional support to seniors suffering from Alzheimer’s. During this session, you’ll meet Ryan and interact with the robot, while learning more about this exciting area of robotics from Prof. Mahoor.

Prof. Mohammad Mahoor, Ph.D. Friday, 9:15 - 10:15 a.m.

How Would You Like to Die? Important Conversations We Should Be Having but May Be Avoiding

Dementia is a disease that is only gaining momentum, particularly with our senior population. Now more than ever, seniors have choices about how they want to live and die with dementia. Unfortunately, without your help and being comfortable with these topics, many families will miss the opportunity to learn what their loved one wants, and how to make sure those wishes are carried out legally.

Compassion and Choices is the nation’s oldest, largest and most active nonprofit organization committed to improving care and expanding options for the end of life. We are honored to have Jonathan Patterson lead us in a discussion on end of life discussions we should be having with clients, and how to guide them in making these important decisions.

Jonathan Patterson, J.D., Compassion and Choices Friday, 10:45 a.m. - Noon

Lights, Camera, Clients: An Attorney’s Guide to Video Marketing

Friday afternoon will be a hands-on event focused on video marketing and creating video for your own efforts. Grow your knowledge of how to use video to get more clients and walk away with a new marketing strategy the will help you stand out in a crowd of competitors.

85% of the US internet audience watches video online and Marketers who use video grow revenue 49% faster than non-video users. Video is on a rapid rise as the king of marketing content with the highest ROI. Learn how to create video content from your home or office, map out a content calendar and walk away with 3 videos you can use in your own marketing efforts.

Nicole Nixon Friday, 1:30 - 3:30 p.m.

Closing Remarks

We will bring it all together and help you put the final pieces of the puzzle together.

Valerie Peterson, J.D., CEO, ElderCounsel Friday, 3:30 - 4:00 p.m.

Location:
Hilton Denver City Center
1701 California Street
Denver, CO 80202

Book Online
Room rate deadline: March 12, 2019

 

Seats available in-person or via live webcast.
Tuition: $595

Discounted tuition available for same firm registrations.
Contact us to receive 50% off additional staff from your office.

 

Register