The Next Frontier of Elder Law and Elder Care: Artificial Intelligence and the New Digital Landscape

About the Event

Robots caring for our seniors. Investments in cryptocurrency. Exploring the complexities and options of how one wishes to die. Devices that can monitor mom’s vital signs and condition and alert both children and care coordinators when something is wrong.

The landscape of elder law and elder care is changing dramatically. Attorneys and elder care professionals must be prepared for these changes, including rethinking how to communicate with clients and referral sources.

This cutting-edge program will both excite you and equip you to deal with this “new frontier” of elder law and elder care. During day one, we’ll cover everything from new technologies to improve the lives of your clients to handling the transfer of cryptocurrency. Then, we'll bring it all together with a hands-on video marketing event the morning of day two. You’ll learn new ways to get clients and will receive individualized marketing help from our team of experts.

For a limited time, we are offering BOGO tuition. Buy one tuition, get one free! This is a great opportunity to bring a colleague and/or referral source. Complete this registration form and email it back to education@eldercounsel.com to receive your discount.

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Welcome Lunch

Join us for lunch before starting the program at 1:00 p.m.

12:00 - 01:00

Welcome

Welcome and opening remarks regarding the future of elder law and how artificial intelligence, cryptocurrency and what the new digital landscape might look like in the years to come.

Valerie Peterson, J.D., CEO, ElderCounsel Thursday, 1:00 - 1:15 p.m.

The Phone Has Stopped Ringing, Now What?

In 2004, more than 90% of households had an operational landline. Now it’s significantly less than 50%. Smartphones have effectively replaced landlines, but not everyone is using them to talk. In fact, studies show most people prefer social media and mobile messaging over calls and emails. Has your law practice responded to these changes? During this session you will do a “communication check up” to determine how effective your communication strategies are, while learning more effective ways to allow clients and referral sources to interact with you, resulting in more clients and more revenue.

Louis Pierro, J.D. and Valerie Peterson, J.D. Thursday, 1:15 - 2:15 p.m.

Your Clients Are Investing in Cryptocurrency – Are You Prepared to Help Them Plan with It?

Recent data shows the 55 and older group is more heavily invested in cryptocurrency than their younger counterparts. Cryptocurrency isn’t like any other type of asset your client may own. Understanding how cryptocurrency is owned, how it can be transferred, and how to inherit are a must, as failing to understand this new type of currency can result in a loss of wealth that cannot be recovered. During this session you’ll learn how to handle the transfer of cryptocurrency, and the opportunities to set yourself apart as a professional who is knowledgeable in this area.

Matthew T. McClintock, J.D., TEP Thursday, 2:30 - 3:30 p.m.

How to Expand Your Practice and Profits with Existing Technology

Technology is and will continue to play an integral role in senior living and elder care. As the shortage of caregivers becomes more acute, and families struggle to keep their loved ones at home, elder law attorneys can team up with care coordinators to introduce clients to sensors, cameras, bracelets that monitor the movement of a dementia patient and notify medical staff and family, implants that send vital signs directly to a health care provider and apps that alert caregivers of important health and financial changes. These items as part of the "Internet of Things" available today to help round out your business and make your services more valuable to clients. Think of technology as a partner for life care planning services that can give your practice an edge and create a new recurring revenue stream.

Panel includes:
Louis Pierro, J.D., Founder of EverHome Care Advisors and Pierro, Connor & Strauss, LLC
Chris Faherty, Chief Growth Officer of Call9
Liz Loewy, Co-Founder and COO of EverSafe

Panel discussion Thursday, 3:45 - 5:00 p.m.

Reception

One‐hour reception sponsored by Krause Financial Services.

Krause Financial Services Thursday, 5:00 - 6:00 p.m.

Breakfast (provided)

Join us for breakfast.

07:30 - 08:30 a.m.

Marketing Gut Check: An Interactive Look at Your Efforts and How to Find the Hidden Wins

Are your marketing efforts helping you win big? We’ll look at your current efforts to gauge how well your marketing is working for you and not against you. Learn how to navigate the digital kingdom and use technology to create simple and effective marketing and what to say “no” to. This session will take a closer look at video, social media and online search.

Nicole Nixon Friday, 8:30 - 9:00 a.m.

The Robot Caring for Your Mom: The Future of Elder Care

A team at the University of Denver developed Ryan, the companion robot. Ryan can read people’s emotions – an empathic robot who can read facial expressions and respond, providing social and emotional support to seniors suffering from Alzheimer’s. During this session, you’ll learn about this exciting area of robotics.

Sarah Schoeder and Josh Lane Friday, 9:15 - 10:15 a.m.

How Would You Like to Die? Important Conversations We Should Be Having but May Be Avoiding

Dementia is a disease that is only gaining momentum, particularly with our senior population. Now more than ever, seniors have choices about how they want to live and die with dementia. Unfortunately, without your help and being comfortable with these topics, many families will miss the opportunity to learn what their loved one wants, and how to make sure those wishes are carried out legally.

Compassion and Choices is the nation’s oldest, largest and most active nonprofit organization committed to improving care and expanding options for the end of life. We are honored to have Jonathan Patterson lead us in a discussion on end of life discussions we should be having with clients, and how to guide them in making these important decisions.

Jonathan Patterson, J.D., Compassion and Choices Friday, 10:45 a.m. - Noon

Lunch (provided)

Get your marketing questions answered during lunch.

Nicole Nixon Friday, 12:00 - 1:30 p.m.

Lights, Camera, Clients: An Attorney’s Guide to Video Marketing

Friday afternoon will be a hands-on event focused on video marketing and creating video for your own efforts. Grow your knowledge of how to use video to get more clients and walk away with a new marketing strategy the will help you stand out in a crowd of competitors.

85% of the US internet audience watches video online and Marketers who use video grow revenue 49% faster than non-video users. Video is on a rapid rise as the king of marketing content with the highest ROI. Learn how to create video content from your home or office, map out a content calendar and walk away with 3 videos you can use in your own marketing efforts.

Nicole Nixon Friday, 1:30 - 3:30 p.m.

Closing Remarks

We will bring it all together and help you put the final pieces of the puzzle together.

Valerie Peterson, J.D., CEO, ElderCounsel Friday, 3:30 - 4:00 p.m.

The Next Frontier

Denver, CO

or Via Live Webcast

April 11-12

2019

8 Speakers